Season’s greetings of Granville in 1952
By Erik Pekar
As Christmas Day approaches, the time is here again for the annual reminiscing of Christmas greetings by Granville merchants of yesteryear. Reprinted in this week’s column are all the Christmas greetings given by area businesses in the Sentinel in 1952.
Practically all the businesses below were based in the town of Granville, and of those, almost all were in the village. The two exceptions were the Cambridge Valley Livestock Market of Jackson, owned by the McLenithans of that community who at the time also owned the North Granville Livestock Market, and the Poultney branch bank of the Proctor Trust Company of Vermont.
Some of the greetings were simple, others were longer. There were a few other businesses that didn’t give greetings. With the exception of Goldberg’s advertising the store still had a good inventory of Christmas gifts available (typical for the last issue before Christmas Day but odd on the day itself), none of the other advertisements were Christmas-themed.
Let’s turn the clock back to the Dec. 25, 1952 issue of the Granville Sentinel and see how the merchants gave their yuletide greetings.
Wilson Clothing Company: “All of us at Wilson’s wish everyone a very Merry Christmas.”
Lichtig’s: “Best wishes for a very Merry Christmas and a Happy New Year.”
L. E. Roberts, Jeweler: “Season’s Greetings – May Christmas bring you all its joy.”
J. J. Scott Coal and Oil: “Christmas Joy – Happiness and good will are the order of the day.”
Bert E. Yurdin: “Christmas Greetings and Happy New Year”
Stanley Godlewski heating and plumbing: “Joyful Holiday – And, we might add, a double Merry Christmas.”
Washington County National Bank: “Season’s Greetings to all of you, our friends and neighbors, from all of us at the bank. We wish you a happy Christmas – and a new year to match it!”
Western Auto Associate Store: “Season’s Greetings – The greatest gift is given again on Christmas Day; may this new Yuletide bring joy and faith abundant.”
Henry D. Allen Co.: “Greetings – Let’s help Santa make this the merriest Christmas of all.”
Whitcomb Hardware: “Have a gay Holiday – We’re popping up to wish you a joyous Christmas.”
S. Weinberg Co.: “Now, at this joyous season when good friends come once again to mind, we send you our best wishes for A Merry Christmas and a Happy New Year.”
Thompson & Norton: “A Smooth Holiday Track – We’d like to ‘engineer’ a Merry Christmas for you.”
Granville Restaurant, Angelo DiBernardo: “Merry Christmas to all.”
Hughes Service Station: “Greetings! A bright and merry Christmas to our friends and neighbors.”
Haskins' Drug Store, and The Gift & Yarn Shop: “Happy Holiday – May your heart sing with the true joy of Christmas time.”
Granville Co-Op G.L.F. Service, Inc.: “Christmas Wishes 1952 – In the prevailing spirit, we offer our hope for your complete happiness, and we commend to you the extra joy this season brings to all our hearts.”
Jones Tavern: “Happy Holiday – We hope you may be surrounded by joy and gladness and filled with the warmth Christmas brings to everyone.”
W. J. Williams, cleaner & tailor: “Greetings at Christmas – The splendid spirit of the season shines in the hearts of men.”
The American House: “Christmas Greetings – To you and yours this Christmas season, we extend our sincere wishes for happiness that will long outlast the tinsel and the tree and live on in your hearts through all the days and years to come.”
G.L.F. Farm Service Store: “Christmas 1952 – May all Happiness be yours – You deserve a wealth of Yuletide joy and peace.”
Bert Goldberg: “Christmas Greetings – We wish you all holiday happiness.”
Mettowee Garage: “Greetings – In the East, a star, and in the hearts of men a great joy, for unto the world is born a Saviour. His blessing upon mankind!”
Krause Garage: “Merry Christmas – All the blessings of the season to you and yours.”
Stevens-Price, Inc.: “Merry Christmas – The gift we cherish most is the priceless one of your friendship.”
Kelly’s Restaurant, Middle Granville: “Season’s Best Wishes – The peace and happiness of Christmas belongs to you.”
The Granville Florist: “Merry Christmas – Our hope for your peace and happiness goes out to every one of you.”
Race Oil Company: “Merry Christmas To All – Best wishes for a wonderful holiday.”
Wiesner’s Garage: “Christmas Greetings and all good wishes.”
R. E. Rudd, Sr.: “To our many friends – A Joyous Christmas – The spirit of the season strengthens our bonds of mutual friendship.”
McHenry & Roberts: “A Christmas Wish for You! May you enjoy the true peace of the season.”
Bardin Service Station: “A warm word of Cheer – Christmas ’52 – We offer our best holiday greetings and pledge you a bright and merry Yuletide season.”
Wooddell’s Dairy: “A wealth of happiness be yours this Christmas.”
Mike’s Market: “A Christmas Greeting Especially for You – Peace attend you the season through. And may your fondest dreams come true.”
Minogue’s Liquor Store: “Best Wishes – To everyone in town goes our devout wish for a merry and untroubled Christmas.”
Steve Kranak, groceries: “Merry Christmas – We are stocking up on wishes for your Holiday happiness.”
Proctor Trust Company, Poultney, Vermont: “Wishing you all A Merry Christmas and Happy New Year.”
George’s Grill: “Our Christmas blessing to you – May wisdom light your path and lead you on the way to true happiness. We send you thanks for your past patronage.”
Old Trading Post, North Granville: “We’re on time with ‘special’ wishes for a bright and happy holiday season.”
Pine Grove Diner: “Happy Yuletide! A bountiful, merry Christmas to one and all.”
John Stokowski Service Station: “Christmas Cheer – May the great joy of the season find its way into your hearts in large measure.”
New York State Electric & Gas: “Season’s Greetings from your Neighbors, the Men and Women of New York State Electric & Gas.”
North Granville Livestock Market: “We wish you a very Merry Christmas.”
Cambridge Valley Livestock Market, Jackson: “Merry Christmas.”
Barnard Brothers: “Merry Christmas To All.”
Eleanor Lawler: “Merry Christmas – Our sincere good wishes go out to you.”
Fred Elwell Barber Shop: “We’re happy to be spending another holiday season with you.”
Harry K. Williams heating and plumbing: “Greetings – Silent as the snow upon the roof, Christmas comes upon us. Our very best wishes to you.”
Jones Bros. Firestone Dealer Store: “Yuletide Cheer – Let’s help Santa make this the merriest Christmas of all.”
Geo. Rathbun & Son Fuel: “Season’s Greetings – May the joy of Christmas abide in you all.”
Ritz Theater: “Christmas Greetings.”
The newspaper from which the greetings above were derived can be seen by visiting https://nyshistoricnewspapers.org/lccn/sn88074490/1952-12-25/ed-1/seq-1/
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